Senior paid media expertise. Without the full-time hire
Fractional paid media and tracking support across Google, Meta, TikTok, LinkedIn and Reddit for companies that need senior execution without adding full-time headcount
7+ Years
Paid media experience
$1.5M+
US ad spend managed
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UP TO $111K/MO
Account budgets managed
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Why fractional instead of another full-time hire?
Senior experience without full-time overhead
Get experienced execution without salary, benefits, onboarding and long-term headcount commitment.
Hands-on, not advisory-only
I don’t just tell your team what to do. I work directly inside the ad platforms, analytics and tracking setup.
Flexible capacity
No account-manager layer
You work directly with the person doing the work.
Engage me for ongoing account management, support on a specific channel, additional short-term capacity, or to address a specific performance challenge.
7+ YEARS OF HANDS-ON PERFORMANCE MARKETING
Built through real campaign management, tracking, troubleshooting and optimisation across SaaS, fintech, ecommerce and service businesses.
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Google Ads · Meta Ads · TikTok · LinkedIn Ads · Reddit Ads · YouTube Ads
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GA4 · Google Tag Manager · Conversion Tracking · Enhanced Conversions · Consent Mode
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Account Audits · Campaign Restructuring · Budget Allocation · Reporting · CRO
REAL ACCOUNT EXPERIENCE. REAL OUTCOMES.
SaaS Client
Increased paid-media spend by 153% over 12 months while maintaining stable acquisition efficiency.
Fintech client
Scaled spend while improving efficiency, increasing sign-ups by 85% and reducing cost per sign-up by 40%.
Tracking
Diagnosed and resolved tracking issues across websites, CRMs and ad platforms to improve conversion accuracy and reporting reliability.
Meet your Specialist
I’m Roald le Roux, a performance marketing specialist with more than seven+ years of hands-on experience across paid media, analytics, tracking and performance optimisation.
My background includes running my own business, working independently with clients, and nearly two years inside a US performance marketing agency managing international accounts across multiple industries.
I work directly with clients and internal teams, combining strategic thinking with hands-on execution across campaign management, measurement and optimisation.
HAVE A PROJECT OR PROBLEM IN MIND?
Send me a quick overview of your account, tracking issue or performance challenge and I’ll get back to you.